Looking back over 2019, we have noticed a number of companies switching to paper wrap or fully compostable potato starch wrapping as an alternative to traditional polythene. They range from large magazine publishers to small charities.
We have also found that brands are increasingly looking to combine their email campaigns with direct mail to uplift their sales. Sustainability is key to the above trends and here at Fruit Bat Marketing we enjoy helping our clients to go green in print and fulfilment and depending on volume this can lead to postal discounts.
These trends will continue in the new year as people become more aware of how they can reduce their impact on the environment at a time of climate emergency.
Wishing you a very Merry Christmas and a Happy New Year from all at Fruit Bat Marketing.