direct mail

Kick-start 2020 with a new direct mail strategy

There is a wealth of information available from both Royal Mail and The Direct Marketing Association’s (DMA) various surveys and reports on the efficacy of direct mail. Over half of respondents featured in the DMA’s Marketer Email Tracker 2019 report said that post/direct mail was strategically important to their business and this research into customer …

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Fruitbatmarketing xmas

Going Green

Looking back over 2019, we have noticed a number of companies switching to paper wrap or fully compostable potato starch wrapping as an alternative to traditional polythene. They range from large magazine publishers to small charities. We have also found that brands are increasingly looking to combine their email campaigns with direct mail to uplift …

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Academic Venue Awards 2019

Academic Venue Awards 2019

Photo Credit: Photograph by Jonathan JT Taylor at Aniseed Photo Fruit Bat Marketing were proud sponsors of the Best Sales and Marketing team at the Academic Venues Awards 2019 held at the Victory Service Club near Marble Arch. We had an enjoyable and worthwhile time meeting a range of interesting delegates and learning about emerging …

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